This page details the features, requirements and limitations of AdSense Track.

 

   Requirements

• PHP version 4.3.0 or higher.
• MySQL version 3.23.23 or higher.

 

   Visitor tracking

  The following information about each page view is collected:

• Page URL.
• Referring page and domain.
• First referring page and domain within user's session.
• Visitor IP and class-C IP block.
• Visitor country (when using GeoIP Country or GeoLite Country database).

 

   Click tracking

  The following information about each ad click is collected:

• Page URL.
• Ad unit number, size and position.
• Clicked URL (ad units) or keyword (link units).
• Referring page and domain.
• First referring page and domain within user's session.
• Visitor IP and class-C IP block.
• Visitor country (when using GeoIP Country or GeoLite Country database).

 

   Reporting

  Reporting is available through integrated reporting tool:

• Click-through rate and click count rate reports are available.
• Clicks can be aggregated via up to 3 fields, selectable from any ad view or click properties.
• Reports can be filtered via up to 4 conditions on any ad view or click properties.
• Sorting and drill-down is possible on any report field.

 

   Other features

• Channel definition for tracking clicks on different sites.
• Password protected stats.

 

   Limitations

• Clicks are tracked only from visitors using Microsoft Internet Explorer. Since Internet Explorer is used by 90% of all Web surfers, this limitation does not inflate your statistics significantly.
• Reporting front-end works only in Internet Explorer and Mozilla/Firefox browsers.
• With link units, only first click on the keyword is tracked; it is technically impossible to track the second click on resulting page.